Emak, world leader in the production of machines for lawn and garden maintenance, has aired a new advertising campaign dedicated to the Oleo-Mac and Efco brands. The multi-channel campaign will last three months, with a second flight in the autumn, and is scheduled to run on one major Italian TV station, two leading national newspapers and the social media channels of both brands.
Bagnolo in Piano (RE), 2 April – For the first time Emak, world leader in the production of machines for lawn and garden maintenance, has appeared on national TV and daily newspapers with a multi-channel advertising campaign dedicated to the Oleo-Mac and Efco brands.
The campaign will last approximately three months, from April to June, with a second flight scheduled for the autumn, and will run on one major Italian television station, two leading national newspapers and the social channels of the two brands, with the aim of targeting a diverse base of potential customers nationwide.
“We have developed an integrated communication strategy that synergistically involves TV, newspapers and social media through the construction of a plan that aims to build awareness and consideration,” explained Giovanni Masini, Marketing Director of Emak. “The objective of the campaign is twofold: to consolidate awareness of our two brands, which have defined the history of the company, embody its present and, above all, represent its future, and to increase traffic in the over 1,500 sales outlets in our network of specialised retailers, who have a widespread presence throughout Italy and are the only distribution channel for our product lines for gardening, forestry and small-scale agriculture."
The press campaign and 15-second commercial highlight the values that have embodied the Oleo-Mac and Efco brand quality and Italian passion for gardening and groundcare for over 50 years: unparalleled power, technology and reliability distinguish their extensive range of state-of-the-art equipment for garden, woodland and park maintenance.
The campaign, which centres on the concept of “OUR POWER, YOUR PASSION”, will also be broadcast on the two brands’ Facebook and Instagram social media channels, to engage with a wider audience and invite amateur gardeners and professional groundskeepers to discover the new spring promotions.
Watch the commercial on the @EmakGroup YouTube channel: https://youtu.be/-IGVE5JTdds
