Over 40 distributors from all over Europe, 30 dealers from Spain and the sales teams of the UK, Spain, France, Poland and Ukraine subsidiaries participated in a succession of meetings which were held in March and April at the Emak headquarters in Bagnolo (Reggio Emilia).
The meetings provided the ideal opportunity to present the new releases in the 2024 catalogue and a chance to pre-test the most innovative products that will be launched on the market in the coming months, such as the professional line of 56 V battery-powered machines, the professional flail mowers with cutting width of 100 cm, the new top-of-the-range professional brushcutter models with 51.7 cm3 displacement and the new "H" series 4-stroke brushcutter, which reduces fuel consumption and noise emissions. The attendees also field-tested the newly released line of garden tractors with side discharge and rear discharge, as well as professional all-terrain garden tractors.
It wasn’t all about products though: the meetings were also an important occasion for consolidating ties and cooperation with the distribution network, partners and sales teams, who were given a guided tour of the Emak headquarters. The tour covered the production plants, spare parts centre and Engineering Centre, equipped with test lab cabins and cutting-edge equipment, where the visitors were shown the new products and supporting virtual reality and reverse engineering technologies.
“We are very satisfied with the open days we held for our sales force in Europe: we want to thank all our partners and the teams of the international subsidiaries that participated in such large numbers. There was so much positive energy and a desire to grow together, elements that make us proud of the path we are pursuing,” commented Giovanni Masini, Marketing Director of Emak.
For the presentation of the new professional 56 V battery-powered range to Italian retailers, Emak promoted two dedicated webinars in which over 300 dealers participated. “We opted for an online approach to reach the widest possible audience nationwide,” added Giovanni Masini. “After the summer, we have scheduled a series of regional meetings and roadshows in which we will carry out field tests to demonstrate first-hand all the advantages of our new offering.”
