The sponsorship of LCR E-team rider Eric Granado is underway and the Brazilian has enjoyed a memorable start to the season in Jerez, winning both races in the first round of the 2022 MotoE World Cup, which is exclusively contested by all-electric racing motorcycles. For Oleo-Mac it marks a return to two-wheel racing after its prolific partnership with world champion Johnny Cecotto in the 1970s: a fitting tribute to the brand's history in its 50th anniversary year. Looking to the future, but with the same passion as always.
Bagnolo in Piano (RE), 20 May 2022 - Emak has chosen to line up on the grid with Lucio Cecchinello's LCR E-team in the 2022 MotoE World Cup: the Oleo-Mac brand is sponsoring Brazilian rider Eric Granado, who has started the 2022 season in the best possible way with a double victory in the first Grand Prix in Jerez, Spain.
The next event takes place on 14-15 May in Le Mans, France, followed by another four rounds at various circuits throughout Europe and ending with the San Marino Grand Prix in Misano, Italy, from 3 to 5 September.
The issue of environmental sustainability drove the decision by Emak to sponsor a rider in the MotoE World Cup, the eco-sustainable version of the MotoGP World Cup, which is reserved for new electric-powered racing motorcycles. The return to the world of motor racing is also a heartfelt choice and a tribute to the history of Oleo-Mac in its 50th anniversary year, harking back to its long partnership in the late 1970s and early 1980s with Johnny Cecotto, world champion in the 350cc class and one of the most popular riders of his generation.
“We are delighted to support Eric Granado in the MotoE World Cup, a competition that represents not only a new emerging class of two-wheel racing, but also the future of the sport. As a company that has always invested in innovation, it is natural for us to support this exciting racing format, which is continuously evolving thanks to technology, while at the same time limiting its impact on the environment,” said Giovanni Masini, Marketing Director at Emak. “The decision to sponsor a rider 47 years after our successful experience with Johnny Cecotto reflects our mission as a company that looks forward from a green perspective but without forgetting our roots, which are firmly grounded in our history. We are building the future with the same passion as always.”
MotoE represents the first step in two-wheeled electric racing: the competition runs alongside the MotoGP World Cup, sharing circuits and paddocks, and thus provides an excellent opportunity for international visibility to sponsoring brands such as Oleo-Mac, whose logo appears on the Energica Ego Corsa motorcycle ridden by Eric Granado.
