Emak launches its new Efco, Oleo-Mac, Bertolini and Nibbi brand websites

Emak has strengthened its online presence thanks to the go-live of new e-commerce sites for the Efco and Oleo-Mac brands and upgraded Bertolini and Nibbi product websites, with the aim of offering customers an engaging, intuitive and personalised user experience to support them in choosing the product that best meets their green care needs.

Bagnolo (Reggio Emilia), 27 January 2025Emak has taken another step forward in its digital transformation journey by launching new e-commerce websites for the Oleo-Mac and Efco brands and upgraded Nibbi and Bertolini product websites, with the aim of offering its customers an even more effective and comprehensive user experience.

The project is underpinned by a new technological platform that stands out for its innovative nature, thanks to the adoption of cutting-edge solutions that support the integration of analysis, marketing automation and machine learning tools, and also for its security, which is assured by updated systems for data and user protection.

The new websites, developed in conjunction with the Webranking agency, are the result of a constant commitment to the satisfaction of our customers, to whom we want to offer an engaging, intuitive and personalised user experience, thanks to an updated and eye-catching interface that aligns with the needs of different target users and market trends,” explained Cristina Ferretti, Communication, Trade & Digital Marketing Manager of Emak. “Our aim is to listen to the needs of customers and respond with innovative products and a very high level of service, thereby creating a connection and a dialogue that go beyond simple transactions.”

User experience is at the centre of the newly redeveloped Emak websites, which are designed to guide customers in choosing the machine best suited to their needs, by providing clear and detailed technical information, as well as advice and inspiration on caring for green spaces.

With the restyling of its digital ecosystem, Emak has won the challenge of remaining faithful to the promise of a brand that for over 50 years has passionately produced reliable and innovative solutions, by communicating effectively with an increasingly younger and more discerning target audience, to create an authentic and lasting connection with existing customers as well as new generations of green care professionals and enthusiasts.

Visit the websites: www.myoleo-mac.comwww.myefco.comwww.mybertolini.comwww.mynibbi.com