Emak’s new campaign brings the Efco and Oleo-Mac brands to TV, web and social media with an integrated media plan. The commercial “Your way of experiencing green,” awarded by MediaStars, highlights the quality and reliability of the products.
Bagnolo in Piano (Reggio Emilia), April 13, 2026 – Emak, a European leader in the manufacturing and marketing of gardening and forestry machinery, announces the launch of its 2026 multichannel communication campaign.
Starting from April 10, the 15-second commercial “Your way of experiencing green” will be broadcast on TV, web and social media, in continuity with the communication strategies of the past two years, with the aim of further expanding the visibility of the Oleo-Mac and Efco brands among an increasingly broad and qualified audience.
The campaign, scheduled for the spring period between early April and early May, includes an integrated presence across major national television networks and digital platforms, with particular focus on high-audience news, sports and entertainment programs. It also includes major sporting events such as Serie A matches, the Coppa Italia, international MotoGP and Superbike competitions, as well as key moments of the Champions League, Europa League and Conference League.
Throughout the entire TV planning, the campaign will reach approximately 22 million ad impressions, engaging over 6 million target viewers.
The commercial “Your way of experiencing green” — which won the Special Star for Art Direction at the 30th edition of Mediastars in the Television and Cinema category, standing out among over 580 submitted projects — unfolds through four narrative scenes that, with rhythm and authenticity, depict different usage contexts of Emak machines, highlighting their reliability, power and versatility. Each situation is set in real and recognizable environments, emphasizing the connection between the machines and the everyday experiences of users.
“Starting April 10, we are back on air with the commercial ‘Your way of experiencing green’: an authentic story that puts people and their connection with nature at the center, whether experienced as a passion or as a profession. It is a message that fully represents us: a dedication to those who have chosen us and, at the same time, a commitment to continue innovating by developing increasingly targeted machines capable of meeting every need,” says Cristina Ferretti, Communication, Trade and Digital Marketing Manager at Emak.
“To amplify the visibility of Efco and Oleo-Mac, we have built a cross-channel media strategy that combines the strength of TV with the effectiveness of web and social media, ensuring broad and widespread coverage. The goal is to maximize the synergy between traditional and digital screens, leaving a distinctive and lasting impression on the audience.”